[KP] Krzysztof Pawiński, a graduate of the AGH University of Science and Technology in Kraków. Co-founder of the Maspex group, a leading Polish and Central and Eastern European producer of juices, nectars and beverages, as well as instant products and pasta. [JK] Jacek Kotarbinski, founder & CEO w kotarbinski.com. Experienced economist, expert, marketer since 1990, author, MBA lecturer, engineer, marketologist. A recognized authority in marketing, brand management, innovation and sales management.

Imagine. A young boy, teenager Lars Motza once broke the Guinness World Record. The right foot is almost 35 cm long, and the left foot is similar. This is equivalent to a shoe size of 57. Lars will not buy shoes in a normal store, he has to make them to order. One pair costs from almost EUR 1.200–2.000. Trifle! Imagine if you could have such shoes for ten times less. Unless you are Lars Motza, of course. Once upon a time, an unusual meeting took…

Marcus Sheridan is an unquestionable, global personality in the area of content marketing. He is one of those unique people with charisma and an ability to attract and engage audiences. Both as a speaker and as an author. Forbes named him one of 20 “speakers you don’t want to miss” in 2017. Marcus Sheridan is an unquestionable, global personality in the area of content marketing. He is one of those unique people with charisma and an ability to attract and engage audiences. Both as a speaker and as an author. …

Marketing doesn’t deceive people. It’s people who deceive using marketing tools. Be proud of your marketing. This thought seems to define the latest book by Seth Godin. Develop your company by respecting your clients, providing them with value, and inspiring them. Sign your style and the way of playing the market game with your name. In the Second Polish Republic it was referred to as “market nobility”; today this idea is worth coming back to. In the…

Poles are probably among the most faithful fans of this story. Except for the Americans, of course. But that’s not what I want to write about, but the phenomenon of this story. A story about human dreams, which has become a universal and understandable metaphor in every latitude, regardless of language, race or religion. The driving force behind Hollywood’s global influence…

The Capitol was on fire. The global temple of democracy has been desecrated. The maddened crowd burst inside, destroying whatever they could. The cold eyes of the cameras recorded every second. A shot was fired. The young woman falls to the ground. A man sat in Mike Pence’s chair. Right…

🇵🇱🇵🇱🇵🇱 DIALOG I SZACUNEK #PL100 Morsując 18 listopada na stulecie Niepodległej, życzyłem wszystkim SZACUNKU. Do siebie nawzajem, do innych ludzi, nacji, ras czy religii. Nie wszyscy muszą się kochać, lubić czy rozumieć, ale SZACUNEK jest wartością ponadczasową i ponadnormatywną. Nawet zawzięci wrogowie potrafią okazać sobie szacunek na polu walki czy…

Growth Hacker… The first problem is translating the title. “Haker wzrostu”? I can already imagine a number of experts on growth hackers (hakerów wzrostu), conferences about growth hackers (hakerach wzrostu) or growth hacking (hakerowzrostowe) websites and the faces of corporate marketers. Please excuse my sarcasm but for many years I…

We live in the world of visualization. Textual content stops drawing our attention. We look for images, schemas, and user-friendly presentation of data, which allows us to understand it better. From the perspective of communication, marketing has always been a visual domain. The first advertisements were simply a picture. Where…