Flywheels or a break from every company?

Financial strategy and marketing.

The modern enterprise is becoming a stronger and stronger hybrid of data (data-driven company) and humanistic values ​​(Human-to-Human concept). Brands become Brands 5.0, i.e., they build and monetize values ​​guided using technology with consumer empathy. Deloitte research indicates that the pandemic has accelerated the adoption of digital tools among businesses and customers. 85% of marketers are more open to market offers, and 84% believe customers place more value on digital experiences than they did before the pandemic. Marketing directors adjust their offer and activities to meet new expectations. 61% indicated that they are building a digital interface intended for customers. 56% have transformed go-to-market business models.

Organization management, i.e., today we are market-driven.

Almost every trader will say that the customer is the center of attention. However, reality is different and most often it is determined by small details. According to the Flywheel Marketing concept, this kind of market flywheel can move more efficiently or brake due to various friction or resistance. What if we have a great advertising campaign, since the order processing leaves much to be desired. We may have fantastic salespeople, but the quality of the after-sales service leaves much to be desired. All these elements are in the sphere of customer journey, i.e., the strategic path on which the customer moves, from noticing the brand to becoming the best advocate. Ignorance of the client’s expectations or simply his simple disregard is a contradiction to the idea of consumer empathy.
The company’s strategy, i.e., be simply and smart.Small companies do not have problems with the changing market. They are like little yachts on rough ocean waves. They can change course quickly, face the wave or quickly maneuver between reefs. It is a bit different with large enterprises, which are burdened with piles of procedures, regulations, internal regulations and provisions. In addition, corporate people are often afraid of ordinary human responsibility for decisions made. It is not surprising because it is easy to lose a job or contract as a result of a wrong decision. Analyzing business failures, based on looking for reasons, not scapegoats, is still reaching the minds of entrepreneurs.

  1. Why do you want to achieve this? The more “why” questions you ask, the better.
  2. How do you want to achieve it? So, what methods will you use, which will be effective and efficient.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store